Numbers, sourced

Benchmarks worth trusting.

Three things live here, kept deliberately separate: third-party industry ranges to orient you, one illustrative funnel model so you can read your own math, and our own verified results, which we only publish with sample size, spend and niche attached. We never invent numbers.

INDUSTRY REFERENCEThird-party benchmarks, cited. Not Convincefy results.

What “normal” looks like, by niche.

Swap niches to see the ranges paid-traffic buyers work against. Every figure is a published 2025–2026 benchmark, cited on the right and linked in full below.

Paid traffic — Meta (2025)

Median CTR (all industries)

~2.2%

WordStream

CPM — Beauty & Health

~$12–13

Triple Whale / Mesha

Median ecommerce CVR

~1.6%

Triple Whale

Median CPA (all industries)

~$38

WordStream

Landing pages & offers

Ecommerce landing page CVR

~1.5–2%

LanderLab

Health / supplement store CVR (median)

~1.4–1.8%

Replo / eevy

Top-decile supplement store CVR

~4.7%+

Replo / eevy

Product pages with 100+ reviews vs <30

+40–60% CVR

Forge Digital

Quiz funnels

Start-to-lead opt-in (well-designed)

~25–40%

Interact / KyLeads

Quiz completion rate

~65%

Interact

Quiz opt-in vs static lead magnet

~25–40% vs 3–10%

KyLeads

Advertorials & native

Native/advertorial CTR vs display banner

~8.8×

Marketing LTB

Engagement vs traditional banner

~+53%

Marketing LTB

Ranges reflect 2025–2026 published benchmarks and vary by offer, geo and season. Some paid-traffic figures (CTR, CPC, CPL, lead-ad CVR) are all-industry or category medians, not niche-exact, and are marked as such. Treat everything here as orientation, not targets. Full sources below.

ILLUSTRATIVE MODELA worked example, not a measured result. Your numbers will differ.

Reading a funnel against the benchmarks.

Say you send 5,000 clicks to an offer at a ~$1.90 CPC (about $9,500 in traffic). Using the third-party CVR ranges above, here's the arithmetic, nothing more:

At the health-store median

~1.8% CVR

≈ 90 orders

Roughly where a bare product page tends to land.

At top-decile

~4.7% CVR

≈ 235 orders

Where strong pre-sell, proof and offer structure tend to sit.

The multiplier here is the published gap between median and top-decile CVR, not a Convincefy claim. The same arithmetic generalizes to any niche above — swap in that niche's CVR range (a prop-firm opt-in, a beauty product page, a webinar registration) and the shape holds. Whether a given page moves you along that range depends on your offer, traffic and creative. We sell shots on goal, not guaranteed lift.

CONVINCEFY RESULTSFirst-party. Published only when verified.

Our own numbers land here.

Nothing to show yet, and we won't pretend otherwise. As design-partner split tests complete, each result gets published here with its sample size, spend, niche and the control it was measured against. One honest number beats ten invented ones.

NicheMetricSampleResult

Awaiting first verified design-partner result.

Running paid traffic and want to be an early case study? Talk to us. Design partners get founder-built pages and preferential pricing in exchange for a real split test we can publish, anonymized.

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Sources